Lemon Tree Hotels Bags Prime Delhi Land for New 5-Star Aurika

Big news from the hospitality sector! 🏨 Lemon Tree Hotels Limited has announced a significant expansion, with its material subsidiary, Fleur Hotels Limited, securing a prime piece of land in the heart of New Delhi.

On August 14, 2025, Fleur Hotels received a Letter of Award (LOA) from the Delhi Development Authority (DDA). This comes after they were declared the successful bidder in an e-auction for the license rights to a 2.2-acre land parcel located in the bustling Nehru Place area.

What’s the plan for this prime spot? Lemon Tree Hotels intends to develop and operate a brand-new 5-star hotel under its upper upscale brand, “Aurika.” This upcoming property, to be named “Aurika, Nehru Place,” will mark the exciting debut of the Aurika brand in the National Capital Region. 🎉

This isn’t just any new hotel; it’s set to be one of Delhi’s largest, boasting over 500 keys. Imagine elegant rooms, signature dining, expansive banqueting facilities, and top-notch leisure options – all designed to blend grandeur with a distinctive Delhi flair, catering to both business and leisure travelers.

Mr. Patanjali Keswani, Chairman & Managing Director of Lemon Tree Hotels, highlighted the strategic importance of this move, stating, “Delhi has always been a strategic focus for us. Aurika’s entry will deliver a luxury experience that’s about living, not just staying – a landmark in style, comfort, and service for the region.”

This landmark development further strengthens Lemon Tree’s already robust presence across the NCR, solidifying its position as a key player in India’s dynamic hospitality market. Construction is expected to begin shortly, as the LOA is valid for 12 months, paving the way for this exciting new venture. Keep an eye out for Aurika, Nehru Place – it’s going to be a game-changer! ✨

source: Corporate Announcement

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