Radico Khaitan Forges Star-Studded Alliance for Luxury Spirits 🥂
Hey finance enthusiasts! Get ready for some exciting news from the world of spirits! 🥃 Radico Khaitan Limited, a major player in India’s alcobev industry, has just announced a strategic investment that’s set to shake things up.
The company’s Board of Directors has given the green light to a significant partnership, acquiring a 47.5% equity stake in both D’YAVOL Spirits B.V. (a Dutch entity) and D’YAVOL Spirits Private Limited (an Indian company). This move involves an investment of up to Rs. 40 Crores and positions Radico Khaitan as the largest shareholder in this new venture.
But here’s where it gets even more interesting: Radico Khaitan is teaming up with a powerhouse collective! This collaboration brings together global icon Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and distinguished entrepreneur Nikhil Kamath. Talk about a dream team for the luxury spirits market!
The core vision behind D’YAVOL Spirits is to craft world-class, bottled-in-origin luxury brands with a focus on liquid excellence, disruptive design, and cultural resonance. The first product set to launch from this exciting partnership? A premium tequila! 🍹
Radico Khaitan will be at the helm of worldwide marketing, trading, and distribution for these premium spirits, leveraging its extensive experience and global reach. The company’s Managing Director, Abhishek Khaitan, expressed his excitement, noting that this venture combines Radico’s proven expertise with the charisma of Shah Rukh Khan and the visionary outlook of Aryan Khan and Nikhil Kamath.
Shah Rukh Khan himself added that this partnership is about building something “bold, relevant, and future-facing.” Aryan Khan, Co-Founder of D’YAVOL, shared their ambition to shape a brand that “doesn’t just sit on a shelf but lives in culture.” Nikhil Kamath echoed this sentiment, emphasizing that tomorrow’s best brands will be built on “history, culture, and craftsmanship.”
This strategic investment aligns perfectly with Radico Khaitan’s ‘Taking India to the World’ strategy, aiming to introduce internationally relevant luxury brands to both Indian and global consumers. With Radico Khaitan taking the lead as the largest shareholder and having its nominee as the Chairperson, this partnership is poised for significant growth in the fast-evolving luxury spirits segment.
It’s a fascinating development that blends legacy, creativity, and entrepreneurial spirit, promising exciting times ahead for the premium alcobev landscape! ✨
source: Corporate Announcement
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